The Universal Basic Education Commission, UBEC, has urged public relations officers across the 36 states and the FCT to embrace innovation and strategic communication in showcasing government investments and achievements in basic education.
Executive Secretary of UBEC, Dr Aisha Garba, gave the charge at the commission’s 12th Annual Training Workshop for UBEC and State Universal Basic Education Boards’ public relations officers in Keffi, Nasarawa State.
Represented by the Director, North Central Zone,Edward Ababalaka,the UBEC Boss stressed the need for proactive communication to build public confidence and counter misinformation.
Garba expressed optimism that the workshop will strengthen the officers’ capacity in digital communication, media relations, advocacy and stakeholder engagement, while promoting impact-driven reporting of interventions in school infrastructure, teacher development and learning resources.
Acting Head of Corporate Communications, UBEC, Mrs Kemi Abass, in her welcome address, said the responsibility of public relations officers went beyond issuing press releases, covering events and posting activities on social media.
Track up …also track Attak and others
The need for public relations officers to tell the stories of government interventions and ensure that the public was adequately informed about ongoing projects and their impact was also emphasised at the one day workshop.
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