The National Youth Service Corps (NYSC) has established a media department to scale up more effective publication of the critical roles of its activities in the socio-economic development of Nigeria.
NYSC Director General, Brigadier General YD Ahmed disclosed this in his address at the 2024 Public Relations and Protocol Officers Workshop, with the theme; “Retooling NYSC Public Relations Officers For Modern Corporate Image Management”, held in Abuja.
The DG said the noble feat would facilitate effective administration and utilization of both NYSC radio and Television stations in the pursuit of the Scheme’s mandate.
General Ahmed added that Management would ensure that the new department thrives through local content from stakeholders and Corps Members.
He commended the NYSC Public Relations Officers for their diligence in the discharge of their official responsibilities, including ensuring efficient management of NYSC public functions and adequate publicity of NYSC programmes, which has enhanced the good image of the Scheme.
“While Management would continue to expand the coast of Public Relations Officers, it expects you to fulfil the statutory requirement for the practice of Public Relations by enrolling into the relevant professional bodies as members”, the DG said.
The Director General also implored the workshop participants to use the available platforms to sensitize Corps Members on security consciousness and also on the dangers of night journey, boarding of vehicles at unauthorized locations among other risky acts.
In his address, the Director, Information and Public Relations, Mr Eddy Megwa said the annual NYSC Public Relations Officers’ Workshop is a veritable platform for officers to acquire requisite knowledge on contemporary issues influencing the practice of the profession.
He added that it is a training programme meant to keep officers on top of their game with a view to equip them adequately for effective management of the corporate image of the Scheme.
There were goodwill messages from the President, Nigerian Institute of Public Relations, Dr Ike Neliaku and National President, Nigerian Union of Journalists, represented by the National Secretary, Mr Achike Chide.
