Jaiz Bank Pledges ₦10bn Annual MSME Support; Urges Media to Adopt New Branding
Jaiz Bank has reaffirmed its commitment to the growth of Micro, Small, and Medium Enterprises (MSMEs) in Nigeria, announcing an approved annual portfolio limit of ₦10 billion dedicated to the sector.
The announcement was made by the Managing Director of Jaiz Bank, Sirajo Salisu, who was represented by the Group Head of Corporate Communications, Halima Ishaq, during the 2025 Financial Correspondents Association of Nigeria (FICAN) Annual General Meeting held in Abuja on Wednesday.
Key Financial Commitments
Speaking on the bank’s strategic focus for the year, Ishaq noted that the ₦10 billion allocation is subject to periodic review to ensure it meets the evolving needs of small businesses.
The bank’s intensified support for the sector recently culminated in its appointment as the Stockley Manager for GrowFund. This initiative aims to provide affordable capital to approximately 6,132 MSMEs across the federation.
”This intensification of support explains why Jaiz Bank was recently appointed to manage this scheme,” Ishaq stated. “It is designed to expand access to capital for thousands of businesses nationwide.”
Support for FICAN
In a gesture of continued partnership, the bank also announced a financial donation toward the successful hosting of the FICAN AGM. Ishaq noted that the contribution underscores the bank’s belief in the vital role financial journalists play in the economic ecosystem.
Rebranding and Identity Concerns
Despite the bank’s growth, the spokesperson issued a gentle appeal to media partners and the public regarding the bank’s visual identity. Following a rebranding exercise in August 2024, the bank noted that its old logo is still frequently used in media reports and on social media.
”The old logo is gone,” Ishaq emphasized. “We have noticed that despite rebranding last August, some of our assets are still represented by the old logo. This often causes confusion online.”
The bank urged journalists and digital content creators to update their databases to reflect the current brand assets to ensure consistency and professional representation.
